Launch and optimise digital products and websites faster.
Trusted by new ventures, startups, scale-ups, Fortune 500 companies.
Growth with less risk.
Hi, I'm Louise. Futurelabs is my freelance design studio.
I have 8+ years experience as a designer in agencies, in-house and in consultancies and my skills span user research, branding, user experience design, user interface design and product design.
I can work alone or with any team. I am quick to onboard and my approach and process can be adapted to any kind of business challenge. I'm also nice to work with!
Past work.
Kind words from people I've worked with.
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What I can do for your business.
I can tailor my approach to any business challenge you may have. There are a lot of design techniques that can help you achieve your goals.
Discover what to make
Discover what to make
Product-market-fit research
Connect with your audience.
Typically, I would work with your team to align with your vision. I would then send out surveys and conduct interviews with your target customers to discover new opportunities out in the market. I might also put together useful competitor and market research to help you with planning. I sometimes run Google Design Sprints with teams when required. I make and test out product idea prototypes with target customers and tweak until we find something that resonates to build and launch.
Design and deliver
Design and deliver
Launch a new product
I can design a brand new product for you from scratch. I can create developer-ready designs and provide all the flows and screens you need.
I can also create a foundational design system for you so you can scale and learn fast post-launch.
I encourage you to work in a Lean Startup way and test out your ideas with users and with data in a MInimum Viable Product.
Market and launch
Market and launch
Create a
new brand or website
Who are you? What’s your story? Why do you do what you do?
If you’re not sure, your customers won’t be either.
I work with you to find the answers and translate them into visual and linguistic solutions you can inject into your work.
I can also create a low-carbon impact website for you in Webflow. I will ensure it is compliant, high-converting and accessible.
Audit and optimise
Audit and optimise
Improve your existing product or website
You would be shocked at the incredible conversion and low drop-off results you can achieve by making UX-friendly changes to your product or website.
I can run a UX audit for you on your website, product or product journey. I can also conduct customer research to assist in re-aligning messaging and features to suit their needs.
Following these, I will help you prioritise what to tackle.
Sharing design knowledge.
The latest industry knowledge to help you to become more compliant, sustainable and convert customers.
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Frequently asked questions.
Find answers to common questions about working with Futurelabs.
I will respond within 48 hours. If I have enough information, I will be able to put together a project proposal for you which will include timelines and costings. If there are more questions to ask, I will ask to book in a free 30-minute discovery call with you to ensure we are aligned on your objectives before we move forward.
Design work integrated with your teams
I offer a competitive day rate.
Project-based work
I will put together a proposal for the project based on my day rate. I ask for a 50% deposit up front.
My design process is logical and flexible. Although project challenges differ and can cover all, or part of the full process, the end-to-end shape tends to follow the formula below:
Kick off
We'll begin with a call/s to understand your objectives.
Benchmark
I'll gather data to assist with measuring the success of the project.
Research
I'll conduct and synthesise competitor / market / user research.
Define objectives
I'll check in to ensure we agree on the strategic direction following the research.
Develop solutions
I create skeletons of the solutions for your challenge using wireframes and prototypes which you can check and ensure we are aligned, I will then test these out with your audience to discover what resonates best.
Deliver solutions
I craft refined final designs to implement.
Measure
We monitor results against the benchmarking data.
Transparency is something I value greatly. I will provide updates for you as frequently as you require. You will also be welcomed into my design files and can check in and comment on designs as little or as often as you like. There’s no secrets — in fact, you are encouraged to use my methods in other projects and boost productivity through visual communication.
Still have questions?
Drop me a message.